Effective Market Research by the eXPD8 Ireland Field Marketing Team

In this article, our Account Manager, Anne Marie Breen, explains how we delivered market research through our field colleagues, our leading edge technology and our reporting & insight team.

Recently eXPD8 Ireland were appointed by the National Sports Campus to undertake Market Research through a sample survey of members of the Public about their attitude towards Aquazone pricing at The National Indoor Arena and the new state of the art National Indoor Area that is scheduled to open in January 2017.

AquaZone, at the National Aquatic Centre, is one of the most innovative water parks in Europe. A whole host of exciting features ensures that there is lots of family fun, thrills – and something for everyone.

Market Research

The National Indoor Arena, which is due to open in Q1 2017 will include the National Indoor Athletics Track, the National Indoor Sports Centre (catering for up to 26 sports) and the National Gymnastics Centre.

aquazone-2

Our Field Colleagues interviewed the Public at both Aquazone and at The Blanchardstown Shopping Centre.  Several hundred people were interviewed across a cross section of areas and questions.

The use of our leading edge technology enabled eXPD8 Ireland to capture responses instantly and synchronise the questionnaire responses regularly.

Once synchronised, back at head office our Reporting and Insight team were able to use their expertise to analysis vast amounts of data and responses and summarise them into a meaningful and understandable report.  Some really fantastic insight was obtained!

eXPD8 Ireland are the foremost company providing field marketing and market research services in Ireland.

For more information about these services please contact Paul O’Donnell, Managing Director at paul.odonnell@expd8ireland.ie or +353 (0)87 9092164.

 

 

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