eXPD8 Ireland entered into a partnership with Lites Group

eXPD8 Ireland in partnership with Lites Group

We are delighted to announce that eXPD8 Ireland have entered into an exciting working partnership arrangement with Lites Group. Lites Group is a full-service merchandising company with over 25 years of experience and a track record of providing first class field marketing services to their high-profile client base.  They have a traditional Irish heritage and … Continue reading eXPD8 Ireland in partnership with Lites Group

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Eoin McGettigan

Eoin McGettigan Joins eXPD8 Ireland as Managing Director

eXPD8 Ireland have today announced the appointment of Eoin McGettigan as Managing Director.  He will bring his extensive experience in the industry to develop and implement the business’s growth strategy and build relationships with existing and new clients. Eoin is a senior executive with a deep working knowledge of the Irish retail sector, both food … Continue reading Eoin McGettigan Joins eXPD8 Ireland as Managing Director

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With less than 12 weeks until Christmas… is your brand campaign ready?

At eXPD8 Ireland we have already started our seasonal planning meetings and have commenced preparations to support our clients Christmas brand campaigns. According to Webloyalty, in 2015 Irish consumers spent over €1.5 billion at Christmas, and consumers spent on average 10 hours shopping for gifts, drinks, food and seasonal non-food items!  With the economy steadily improving … Continue reading With less than 12 weeks until Christmas… is your brand campaign ready?

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Effective Market Research by the eXPD8 Ireland Field Marketing Team

In this article, our Account Manager, Anne Marie Breen, explains how we delivered market research through our field colleagues, our leading edge technology and our reporting & insight team. Recently eXPD8 Ireland were appointed by the National Sports Campus to undertake Market Research through a sample survey of members of the Public about their attitude … Continue reading Effective Market Research by the eXPD8 Ireland Field Marketing Team

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Field Marketing Technology

The role of technology in effective Field Marketing

The Increasing Importance of Management Technology in Delivering Brand Success through Effective Field Marketing In an increasingly competitive landscape, Field Marketing has become increasingly critical for retailers and brands looking for: Improved sales Better brand and in-store compliance Enhanced customer experience and engagement More accurate and timely information and insight Innovative mobile technology has revolutionised … Continue reading The role of technology in effective Field Marketing

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The Virtuous Cycle – Measuring In-Store Compliance to Deliver Brand Success

For retailers and brands alike competition these days is fierce.  Consumers now expect quality products that are available to them when they want it, are presented in a way that is attractive and accessible and are at the best possible value. According to recent studies by Nielsen, 67% of consumer purchase decisions are made at … Continue reading The Virtuous Cycle – Measuring In-Store Compliance to Deliver Brand Success

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eXPD8 Ireland are attending the Sales Leaders Summit

eXPD8 Ireland are delighted to be attending the Sales Leaders Summit on the 24th May.  We look forward to an insightful and engaging event at the Intercontinental Hotel, and an opportunity to hear from industry leaders about emerging trends. The Sales Leaders Summit, is the flagship annual event for Sales Leaders in Ireland, and will be … Continue reading eXPD8 Ireland are attending the Sales Leaders Summit

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