We are delighted to announce that eXPD8 Ireland have entered into an exciting working partnership arrangement with Lites Group. Lites Group is a full-service merchandising company with over 25 years of experience and a track record of providing first class field marketing services to their high-profile client base.  They have a traditional Irish heritage and … Continue reading eXPD8 Ireland in partnership with Lites Group

eXPD8 Ireland have today announced the appointment of Eoin McGettigan as Managing Director.  He will bring his extensive experience in the industry to develop and implement the business’s growth strategy and build relationships with existing and new clients. Eoin is a senior executive with a deep working knowledge of the Irish retail sector, both food … Continue reading Eoin McGettigan Joins eXPD8 Ireland as Managing Director

At eXPD8 Ireland we have already started our seasonal planning meetings and have commenced preparations to support our clients Christmas brand campaigns. According to Webloyalty, in 2015 Irish consumers spent over €1.5 billion at Christmas, and consumers spent on average 10 hours shopping for gifts, drinks, food and seasonal non-food items!  With the economy steadily improving … Continue reading With less than 12 weeks until Christmas… is your brand campaign ready?

Did you know that Halloween traditions originated from the ancient Celtic festival of Samhain.  In recent years, Halloween was the celebration our American cousins did bigger and better.  No longer though; the stats show that Halloween is an important event for Irish consumers with two thirds buying treats especially for the occasion.  It is now … Continue reading Is your Brand ready for Halloween?

In this article, our Account Manager, Anne Marie Breen, explains how we delivered market research through our field colleagues, our leading edge technology and our reporting & insight team. Recently eXPD8 Ireland were appointed by the National Sports Campus to undertake Market Research through a sample survey of members of the Public about their attitude … Continue reading Effective Market Research by the eXPD8 Ireland Field Marketing Team

The Increasing Importance of Management Technology in Delivering Brand Success through Effective Field Marketing In an increasingly competitive landscape, Field Marketing has become increasingly critical for retailers and brands looking for: Improved sales Better brand and in-store compliance Enhanced customer experience and engagement More accurate and timely information and insight Innovative mobile technology has revolutionised … Continue reading The role of technology in effective Field Marketing

For retailers and brands alike competition these days is fierce.  Consumers now expect quality products that are available to them when they want it, are presented in a way that is attractive and accessible and are at the best possible value. According to recent studies by Nielsen, 67% of consumer purchase decisions are made at … Continue reading The Virtuous Cycle – Measuring In-Store Compliance to Deliver Brand Success

eXPD8 Ireland, the leading provider of quality field marketing and merchandising services to Ireland’s powerhouse brands, is delighted to announce the appointment of Michelle Elliott to its HR department. Michelle has a wealth of HR and retail experience, having worked in various HR and retail management roles for 14+ years, with Tesco and Dunnes Stores. … Continue reading eXPD8 Ireland announces new appointment

With less than 20 days to go, before we will be entering the biggest sporting event in Europe in 2016, is your brand ready to deliver a great result? The Republic of Ireland have qualified, and it’s the very first Euros that will see 24 teams, instead of the traditional 16, compete.  It’s the first … Continue reading Euro 2016 – Is your brand ready to deliver a great result?

eXPD8 Ireland are delighted to be attending the Sales Leaders Summit on the 24th May.  We look forward to an insightful and engaging event at the Intercontinental Hotel, and an opportunity to hear from industry leaders about emerging trends. The Sales Leaders Summit, is the flagship annual event for Sales Leaders in Ireland, and will be … Continue reading eXPD8 Ireland are attending the Sales Leaders Summit