Bringing Paddington Home
Results
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited
Our response
Pre-Launch
- Used historical data to highlight repeat offending stores to make recommendations to the client in order to avoid wasted cardboard and merchandising visit costs
- Used the stock allocations to address any issues prior to physical visits in store, thus ensuring enough stock was being sent to stores to display and sell
- Worked closely with STUDIOCANAL, the retailers and POS agency.
- Completed launch day visits to setup all stock and POS in 2,071 stores across Asda, Morrisons, Sainsbury’s and Tesco
- Successfully walked in over 700 units of POS
- Engaged the eXPD8 field and office teams to create buzz and get everyone involved in the launch
- Completed huge incentive drive for the field with the chance of winning a trip to the Paddington Tour of London, Ultimate Paddington Picnic Hamper, Vouchers and Copies of the DVD
- Completed 750 replenishment visits at the end of launch week to ensure as much stock as possible was out ready for the weekend sales
