Merchandising for Yankee Candle

Results

Average compliance achieved
Number of Products merchandised
Number of Stores visited
% set-ups/visits completed

Additional results

  • 70% more visibility of Fragrance of the Month products on shop floor after our 1st visit of the month.
  • 75% improvement of the availability top 20 fragrances during 1st month of our merchandising visits.
  • 160 stores visited on a regular basis in Wyevale Garden Centres, Dobbies Garden Centres, Independent Garden Centres, House Of Fraser, Debenhams & Edinburgh Wollen Mill.
  • 165 different products merchandised in stores on each visit.

Our response

  • A team of trained brand ambassadors were given full training and allocated to stores.
  • Merchandisers encouraged to maintain good working relationships, ensuring liaison with managers each visit.
  • Weekly reports and regular access to shared feedback generated for Yankee Candle detailing results and store specific issues in a clear and timely manner.